Entrepreneur Magazine: Ahead of the Curve: Mastering four key elements of marketing will put you in front of the pack—and customers will follow.
By Kim T. Gordon
Entrepreneur Magazine - October 2006
Extraordinary marketing results are rarely achieved by playing it safe. Yet when it comes to marketing, many growing businesses remain buried in the pack, going from year to year with the same minor market share. After all, with so much “me too” marketing out there, it’s easy to consider mediocre marketing the status quo.
But if you look to the standouts—the front-runners in just about every market niche—you’ll see that their marketing strategies and campaigns are anything but ordinary. They’re the top competitors you love to hate, yet want to emulate.
To compete on their level, you’ll need to be bold and approach marketing with an altered mind-set. There are four critical elements to extraordinary marketing success.
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